Why Kadokawa can get away with making Endless 8 so many times and still have the guts to shove more Haruhi in our asses

July 11, 2009 at 3:24 am 10 comments

posterendlesseight4ENDLESS 8 4 – MADE MIKURU CRY BECAUSE OF THE ENDLESS TIME LOOP. ALSO LOL KYOANI (Shitty motivator is shitty, I KNOW.)

Unsurprisingly, Kadokawa’s newest dick manuever to further alienate the people who pay their salaries hasn’t gone down too well with all the hardcore fans. And even more unsurprisingly, the there’s no 10th Haruhi book out.

Unfortunately, calling Kadokawa dickbutts and screaming about Endless 8 until you’re blue in the face isn’t going to solve anything. Even if some actually liked it.

Dare I say it, Kadokawa is showing the traits of your typical corporation. The utter disregard for pretty much everything, the brutally honest manner of catering to the bottom line, the rumours that it was they who told KyoAni to do 6 or more episodes as cheaply as possible… It’s like a nightmare for the hardcore otaku who anticipated more annoying Haruhi goodness. I just hope they aren’t listed on the Japanese Stock Exchange or something, or worse still, it’s parent company is. Because that would pretty much affirm what I’ve been reading about.

Here’s a little background info: I’m currently thumbing through this book called The Corporation, by Joel Bakan. It’s a book about the corporation, the history and legislation that created the entity known aas the corporation, and reveals to us the sick, disturbing traits of a corporation. It’s also a documentary, and it’s on Youtube. Go watch. It’ll help.

For the impatient ones, here’s the tl;dr: The corporation has only one goal, to earn more money in order to please it’s shareholders. Anything and everything they do must be related to making a bigger profit margin. Worse still, it’s LEGAL for them to dick people over, and if they even show a shred of concern over the people  and whatnot, they’d better be doing it with their own money and time, because doing it on company time is ILLEGAL and can get your CEO arrested, unless they’re doing it so that they can make a bigger profit. Sweatshops, Enron and WorldCom notwithstanding. The results? ROCKS FALL, EVERYONE DIES. Yeah, that’s the reality of the situation.

Applying the above information (and the fact that postwar Japan is basically aping the West in terms of EVERYTHING), we can simply assume that Kadokawa has no interest in listening to us as long as this dick manuever makes them a whole lotta cash. And cruelly enough, it does, in the short term. Since people actually buy Haruhi and Kadokawa stuff.

Even sadder is this: none of our opinions count, unless we all decide to stop buying anything with a Kadokawa label or anything tangentially related to Haruhi and animé until Kadokawa fixes it’s schtick. Even doujin. Until the entire animé community in Japan and abroad decide to do so, we’re going to see more stunts like Endless 8 (and pretty much the Haruhi ad strategy until now) Kadokawa knows it’s goldmine is safe.

The corporation only speaks in terms of money. Until we realize that and speak on it’s terms, we’re not going to effect change until we learn to speak with our money, not with angry rants and veiled threats of violence. Unless you wanna hijack tanks and proceed to blow up Tokyo. That’ll be hilarious.

Sad, isn’t it?

PS: On a slightly happier note, Honey and Clover in the iTunes store. About time, Viz. About time.

PPS: Of course, seeing as the books are about a girl who has to have her way or else ROCKS FALL, EVERYONE DIES and everyone has to pander to her no matter how annoying, stupid, or offensive her antics are, I am simply surprised as to how it has become not just the hottest IP since Macross and Gundam, but has become some sort of psuedo-religion. I mean, I know some religions have either a deity who either is too far away to care or too much of a dick to bother about people, but really, the worst of the Greek pantheon in a girl? With the combined powers of the Greek pantheon Arcueid and THE EMPRAH put together? The mind seriously boggles. Maybe Kadokawa has unwittingly adhered to the spirit of Haruhi. That would be creepy.

Entry filed under: Anime, Bitching, Suzumiya Haruhi.

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10 Comments Add your own

  • 1. rozen  |  July 11, 2009 at 3:49 am

    IMO, There should have been NO Haruhi season 2. Haruhi was 2006 and should have died then.

    And besides, Kadokawa still hasn’t made my Mushi Uta season 2 wish come true despite it was them that gave us the season 2 rumours, it would cream Haruhi anyday.

  • 2. serial  |  July 11, 2009 at 4:29 am

    Nice Article.

  • 3. Tyrenol  |  July 11, 2009 at 11:23 pm

    Ahh but let me tell you the story about this magical land known as the USA; where even the mightiest of the so-called “mighty” had fallen. Mervyns? KayBee Toys? Linens & Things? Gottshalks? Circuit City? These so-called powerhouses had filed for bankruptcy because they thought they could get away with screwing the people over.

    This recession didn’t help matters much either. 😛

    I’m not gonna worry much about KyotoAnimu, Kado-Cowards, and their prettied-up bitch, though. One thing I learned is that, nowadays, it’s WAY TOO easy to make enemies when you’re not careful.

    • 4. rozen  |  July 12, 2009 at 8:17 am

      If you think I am a US supporter, you are sadly mistaken. xD I absolutely hate the US (I am a canadian btw)

      But true, seems like Kadokawa’s made a few enemies. oh well.

      • 5. Tyrenol  |  July 16, 2009 at 1:07 pm

        Well we’re grateful that were not Iran, North Korea, or some lone downward-spiraling African country, mind you.

        Still; having high optimism and saying “room for improvement” is what separates the US from Japan and its high suicide rate.

      • 6. random  |  July 29, 2010 at 12:14 am

        well i hate you to canadian fags.

  • 7. Edd  |  July 27, 2009 at 9:55 am

    Ive had it with Haruhi for a while. Im really considering robbing a bunch of tanks from the amry and blowing up Tokyo. lol jk anyways i do hope they end this endless eight bullcrap cuz if they continue this well i cant say what might happen to all us otaku’s out there. hell they might all unite and cause a WWIII PLEASE KADOKAWA END IT NOW(what an empty promise)

  • 8. Darrell  |  July 31, 2009 at 12:25 pm

    Look, I love the first season of this show. Haruhi is one of those rare shows that I can watch every couple of months or so and enjoy it just about as much as I did the first time I watched it. I am also bored as hell by the second season of Haruhi. Absolutely bored.

    Still, rather than get pissed or go on about how I’ve been betrayed, or whatever complaint happens to be the flavor-of-the-week, I’ve just moved on to other shit. Because while this season as boring as watching flies fuck, I still have that first great season to keep me happy. That’s what made me a fan of the show in the first place, and I won’t stop being one because these folks put together a second season that isn’t tickling my nutsack.

    Move on folks. I know that when you’re a fan of something it can suck to see it lose its luster, but you folks really need to stop cooking up inane conspiracy theories to explain why they’re disappointing you. It’s all subjective, so the fact that it’s not doing it for doesn’t imply some sinister motivation for them having done it in the first place.

    • 9. rozen  |  August 5, 2009 at 10:57 am

      Haruhi to me (both season 1 and 2). Well didn’t bother watching season 2, but to me, Haruhi is OVERRATED. why? Take out the dance and what do we have? A standard average anime!

      It’s not just the anime that pisses me off, it’s the responses I get from it from forums/blogs (HARUHI IS THE BEST EVA! those comments, you get the point)

      The plot sucks, the character development sucks, Kyon’s monologue was funny at first but gets annoying towards the end. The only thing good was the character design/art.

      Haruhi was a plague, having it shoved down our throats again was unbearable. It was 2006 and should have stayed there. No endless Eight and NO season 2 would have been better.

      Also, there are MANY other animes that deserve more praise than Haruhi anyday.

  • 10. Kadokawa Wishes They Could Tell You Their Haruhi News  |  August 16, 2009 at 12:44 am

    […] out of hiding from their fans, Kadokawa have once again braved the pages of Newtype for an interview. Why yes, they do have plans […]


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