How America handles something as sticky and the Berne Convention when it comes to foreign media.

August 20, 2007 at 10:13 pm 4 comments


Yeah, I know, stuff happens, but this is for the benefit of those of you in the audience who don’t know this.

In America, they don’t hand out lawsuits like Halloween candy to people. In fact, they know that this is a fastrack to corporate suicide. Companies like ADV and Funimation actually announce their licenses at conventions and the like. Yeah, you got that right. They announce their licenses out loud. At conventions. Where there are a lot of people. People who will know about the whole thing. And then, the list appears online, via the usual channels.

Most people are happy enough to oblige with the wishes of the company.

For those who didn’t catch the announcement or are a bit too earnest, they send a Cease and Desist Letter. All it says on the letter is to simply please stop fansubbing the series in question. Nothing about lawsuits or threats of jailtime or anything.They know the customer base is extremely small, and they can’ t go around accusing fans for being selfish. A simple “Please” and “Thank You” goes a long way, folks. Remember that. It works internationally.

Speaking of small customer bases, ADV et al knows that having bad rep completely and utterly destroys their chances of making money. (And overlicensing, but that’s another mater I do not have the authority to discuss on). For example, 4kids has one of the worst reps around, and they’re paying the price. Their horrible localizations of Pokémo, Yu Gi Oh and One Piece has left a bitter taste in the mouths of many. ADV et al have their critics, but at least they are nice enough to admit they need their customers and that they could do better.

If you remember my earlier article about ADV, they are trying to adapt to the market, Video On Demand and whatnot. They know they can’t beat the crowd, so they might as well try to adapt to the crowd’s taste. Well, that is how any company should try to do. Try to adapt to the market. And at least care for the the community as well. Really, a small gesture of kindness beats any form of heavy-handed punishment easily. Greed does not profits make, but kindness and common sense.

If you don’t want to listen, I can’t say anything. I can only inform and educate. You can’t force a horse to drink water, only lead the horse to it.

Entry filed under: Anime.

LOL I FORGOT A TITLE I do try to be more objective, but this is quite getting out of hand.

4 Comments Add your own

  • 1. Maestro  |  August 21, 2007 at 4:27 am

    I wanted to point out that at least one company has sent out cease and desist letters for titles they hadn’t announced yet in the past. It’s not common thankfully, and enough people were mad about how Funimation handled that situation that they’ll hopefully not do it again. 🙂

    But I agree, US Anime Companies are unlikely to go on a sue-em-all(tm) campaign. The RIAA and MPAA are quite likely to try to push another country to sue people on their behalf, but I haven’t heard of a single lawsuit so far involving anime or anime music. They’re mostly interested in the mainstream stuff, so as long as you don’t download the latest Hollywood movie or latest crappy album they won’t care.

    Reply
  • 2. Tyrenol  |  August 21, 2007 at 9:30 am

    And overlicensing, but that’s another mater I do not have the authority to discuss on.

    All you have to do is combine “ADV” and “Overlicensing.” They already have a parade on that.

    But that’s right. P’s & Q’s have this amazing tendancy to go a long way with anime fans in the West. I could tell you that my problems have always been the licensing of mostly crap titles. But a real anime fan would do the “long and hard searching” for the title one likes.

    Reply
  • 3. hitoshura  |  August 21, 2007 at 10:15 am

    very nice, drmchsr0, i see you have calmed down and resume a firm viewpoint of this issue.

    happy bday by the way. 🙂

    Reply
  • 4. Jack  |  August 21, 2007 at 12:14 pm

    There is a witch hunt going on in Singapore at the moment. Google ‘ODEX PTE LTD’ and read the storm.

    Anime file sharers, as young as 9 years old, are given a choice to resolve the issue by paying a gag fee of $3-$5 thousand Singapore dollars, approx. US$2000-3500 or be hauled to court.

    Reply

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I’M IN THE ARRRRRRRRRRRRRRRRMY.

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- Alem Mahat, The Book of Cain, Chapter IV, Verse XXI

Email: DrmChsr0atgmaildotcom (at=@, dot=.)

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